The English word “Black” carries deep-rooted negative connotations that sow racism subconsciously. Its adjectival role is embedded in the Anglo-Spheric language and culture. There is glaring evidence that the B-word in English-speaking societies is entwined with negative bias, shaping perceptions of people with darker pigmentation from early childhood onward. The linguistic bias is a subtle vector for racism, more insidious than visual and stereotyped representations, whether they be gollywogs or emojis or Barbie dolls. “Black” is more than marginal in public discourse, as the non-exhaustive list below illustrates.